Please see the copy of ticket reply below:
Thank you for provided details.
It looks like you have selected "Product Catalog" node containing the main information about XML tree structure.
You should select "Product" node in order to assign your product details to the database fields, please see the screen capture:
Here is the .csv converted layout of the XML file:
Concerning the attributes. Unfortunately, Store Manager will not allow to import product attributes using the format used in your XML file.
Store Managers XML Product Import requires product attributes under the separate branches.
Let us know if you have any other questions.