Right now you can import product and execute expression ( Replace) All you need is to do
Step-by-step instruction: 
1) export csv file with product id and product name (export)  Don't forget languages (if you have on store ) see screen-shot - 
http://screencast.com/t/3Zb08XsuEdmY
2) import csv file 
2.1) on assign fields' step you can add expression  - "Replace" command see screenshot - 
http://screencast.com/t/yf3GUEwWK
3) do update. 
Your text will be replaces by import. 
This is quick way to solve your problem.  :-) 
But you are right. I'll discuss your proposal with our development team.