Right now you can import product and execute expression ( Replace) All you need is to do
Step-by-step instruction:
1) export csv file with product id and product name (export) Don't forget languages (if you have on store ) see screen-shot -
http://screencast.com/t/3Zb08XsuEdmY
2) import csv file
2.1) on assign fields' step you can add expression - "Replace" command see screenshot -
http://screencast.com/t/yf3GUEwWK
3) do update.
Your text will be replaces by import.
This is quick way to solve your problem. :-)
But you are right. I'll discuss your proposal with our development team.