Add HTML output - for quick creation of commercial mailing

Add HTML output - for quick creation of commercial mailing

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Nov 11, 2015
Matjaž wrote
Please consider HTML output - this will add complete new selling point to PDF Catalog Creator - it would become 1 click product email crator .

Ideally it would let you chose (after you already set-up PDF catalog as usual) to output HTML code ( "select email template " and "save as html" )

Since manual creation of professional looking mail with product thumnails, description and prices is time consuming (with let say 6 products can take hour or two to create, test and correct nice email - you must create tables, choose right inline css (mail specific) , create thumbnail, test onscreen rendering in various mail apps etc ...).

PDF Catalog creator already has all required data and working rendering engine - just add HTML output templates that would use existing Magento short description as text (beside thumbs, link and price) and we are ready to create mail from new created catalog with 6 products.

What is HTML output ? Its Simple html code with generated table (with inline css) with thumbs, urls, prices and short description of all products from dedicated small catalog from PDF creator .

Then you would take this block of code and paste in into youre email client ( or professional on-line mailing app as Php List that i use) and voila - you have created weekly e-commerce mailing with lets say 6 new / hot products in two rows in under minute without manualy coding of tables and manualy creating of thumbnails and manualy craft specifics css for all various email clients !

Since email commerce is still biggest selling point (beside organic seo traffic) this would be worth same amount of money as is current posibillity of automatic PDF catalog creation (in my view).

Right now i alreaty use screenshot of created pdf and put this creenshot into email, but this way i cant create links to products in store ;(

matjaz@ebax.si
moto akumulator in baterije
https://www.ebax.si
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17 Answers
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Nov 11, 2015
Matjaž wrote
attached image is sample of html output
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Nov 11, 2015
Alex Pryshlivskiy agent wrote
Thanks for suggestion , Matjaz!
It looks like HTML Generator.

But in this case we need to generate one folder with images, css, js etc...
All you need to transfer those file to web-site.
It's useful for landing pages or small site, but...
we do you need such organization of data if you have ready to use Store Engine.
I guess, 1 product generation is more interesting.

For example I want to generate nice features table for product according to template.
I'll paste HTML of nice HTML formatted long descriptions to newsletter, blog, etc...

What do you think ?

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Nov 11, 2015
Matjaž wrote
Hallo Sergiy !

THUMBS: Thumbs can be (for beginning) existing thumbs from Magento i think
JS: There shuld be no JS inside this generated email ( email clients dont like JS i think)
CSS: css MUST be inline (inside html, not external)

There are some rules for good product email: no div, no js, only table and only inline css

By "good" email i thint that such email look more or less same on all clients ( gmail, thunderbird, outlook ...)

Some resources of specific email HTML:

http://stackoverflow.com/questions/2229822/best-practices-considerations-when-writing-html-emails/21437734#21437734

some more :

http://templates.mailchimp.com/getting-started/html-email-basics/
http://templates.mailchimp.com/resources/inline-css/
http://kb.mailchimp.com/campaigns/ways-to-build/css-in-html-email
http://www.sitepoint.com/how-to-code-html-email-newsletters/

Here's a summery of what I've learned so far.:

Use in-line CSS: Styles aren't always supported.

Use table layouts: I know, but div layouts are css dependent and many of the email clients can't cope.

Don't use rowspan: This causes weird spacing issues.

Don't use background images: Support for these is limited.

Style image tags with "display:block": This fixes weird spacing issues with hotmail.

If using multiple tables nest them in one parent table: This stops more weird spacing issues.

Don't use Javascript: Again not supported very well.

Make sure your email is legible with no images: The user may not load them.

Provide an online version and link to it: This lets users see the intended content, even if their email client is terrible.

Test, test, test: Just because it works in one email client doesn't mean it works in others. A big got ya is Outlook 2007. It uses word to render HTML (sigh).




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Nov 11, 2015
Matjaž wrote
to clarify ; THUMBS: Thumbs can be LINKED TO ALREADY EXISTING ONLINE thumbs from Magento
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Nov 11, 2015
Matjaž wrote
we do you need such organization of data if you have ready to use Store Engine.

- i cant use html created from magento - is too complex for email clients (to display 100 % on all platforms) , it will display broken emails in various clients ( since emails works with inline css - magento uses linked css files and other problems ...

Basicly for email must be simple HTML with inline CSS ant only tables layout
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Nov 11, 2015
Matjaž wrote
For example I want to generate nice features table for product according to template.

Great idea ! Would that use existing attributes ?

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Nov 11, 2015
Matjaž wrote
There are some resources that i use to test my (responsive) email how it will be seen od different clients :

http://stackoverflow.com/questions/1018078/testing-html-email-rendering


https://www.emailonacid.com/app/acidtest/display/summary/JbDeyJ5BNBsG98kH98QVm2sb3H0qohwWZu47gfbZhVAH2/shared/

http://www.verticalresponse.com/blog/7-email-testing-delivery-tools/
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Nov 11, 2015
Matjaž wrote
Outlook specific issue :

https://www.ebax.si/delko/image/matjaz/pdf/outlook%20specific%20html%20render.pdf

Some more tech spec about clients specific issues:

https://www.ebax.si/delko/image/matjaz/pdf/guidelines-responsive-email-design.pdf

https://www.ebax.si/delko/image/matjaz/pdf/HTML_Guidelines_for_Campaigner.pdf

https://www.ebax.si/delko/image/matjaz/pdf/mailchimp_html_email_design.pdf

https://www.ebax.si/delko/image/matjaz/pdf/outlook%20specific%20html%20render.pdf

https://www.ebax.si/delko/image/matjaz/pdf/Responsive_Email_Design_White_Paper.pdf
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Nov 11, 2015
Alex Pryshlivskiy agent wrote
Thanks for comments, Matjaz!
This is very interesting idea.
Right now we have 0 votes for this suggestion.
Please vote if you want to speed-up implementation.
:-)
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Nov 11, 2015
Matjaž wrote
ok :) i will .... i am sure that this will be big success ... i already see title "ONE CLICK 100 % CODING STANDARD COMPLIANT MAILING FOR MAGENTO - SEE YOURE EMAIL SAME IN EVERY CLIENT " for 99 € :))))

...... + template pack 33 € each ........ ;))
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Nov 11, 2015
Matjaž wrote
.......... now i go to 2-hour weekly routine to create my weekly mailing og 6 top products ...
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Nov 12, 2015
Alex Pryshlivskiy agent wrote
Thanks again.
From my side , I'll try to add this suggestion to our to-do list and discuss with dev. team about PDF creator enhancement.
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Nov 12, 2015
Matjaž wrote
thanks !

Until then i will be forced to take screenshot from PDF catalog and put that image (without any links to online product :(( into mail.
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Nov 12, 2015
Alex Pryshlivskiy agent wrote
You are right, it's not good :-(
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Nov 12, 2015
Matjaž wrote
glad to see that you also see earning potential in this modification :)
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Nov 12, 2015
Alex Pryshlivskiy agent wrote
Right now we have hard development plan, so during this period will try to collect some usefull suggestions and comments before next Release.
You are suggestions are welcome. All the same for votes! :-)
Thanks in advance.
Nov 18, 2015
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